We are seeking a highly motivated and data-driven Senior Growth Marketing Executive to join our expanding marketing team. As we scale to achieve our revenue targets and marketing goals, you will play a crucial role in driving the growth of our new “Digital Banking” product category within the FinTech/Embedded Finance industry.
We encourage you to apply if you are a results-oriented marketer with a passion for data-driven growth and a strong understanding of the FinTech landscape. Join us in shaping the future of digital banking!
Responsibilities
Demand Generation: Enhance our demand generation campaigns across paid ads, remarketing, and other channels. Execute and monitor paid ad campaigns daily, optimizing for performance.
Partner & Agency Management: Manage relationships with affiliate partners and agencies, ensuring smooth collaboration and achievement of KPIs.
Affiliate Partner Reconciliation: Conduct monthly reconciliation and sign-off for affiliate partners.
Conversion Optimization: Analyze pricing, conduct A/B tests, and identify/address friction points to improve user acquisition and conversion rates.
Campaign Planning: Develop and execute data-driven digital campaigns to maximize ROI and achieve KPIs within budget constraints.
Reporting & Analysis: Utilize tools like Google Analytics, Adjust, AppsFlyer, and internal datasets to report on campaign performance and provide actionable insights to the growth team.
Qualifications
Bachelor‘s/Master‘s degree in Marketing, Business Administration, or a related field.
3+ years of experience in E-commerce, Fintech, Technology, Banking, or Agency marketing.
Proven track record in growth marketing for a high-growth B2B or B2C tech startup, preferably with knowledge of financial institutions.
Strong passion for growth marketing and a desire to advance your career in this field.
Deep understanding of digital tracking tools (e.g., AppsFlyer, Adjust, Google Analytics) and experience using them for data collection, analysis, and interpretation.
Ability to leverage data to inform strategic decisions and optimize marketing effectiveness.
Excellent verbal and written communication skills, with the ability to collaborate effectively with diverse teams.
