[HCM] Cake by VPBank tuyển dụng Senior Growth Marketing Executive 2024

Job Description

We are seeking a highly motivated and data-driven Senior Growth Marketing Executive to join our expanding marketing team. As we scale to achieve our revenue targets and marketing goals, you will play a crucial role in driving the growth of our new “Digital Banking” product category within the FinTech/Embedded Finance industry.

We encourage you to apply if you are a results-oriented marketer with a passion for data-driven growth and a strong understanding of the FinTech landscape. Join us in shaping the future of digital banking!


  •  Demand Generation: Enhance our demand generation campaigns across paid ads, remarketing, and other channels. Execute and monitor paid ad campaigns daily, optimizing for performance.
  •  Partner & Agency Management: Manage relationships with affiliate partners and agencies, ensuring smooth collaboration and achievement of KPIs.
  •  Affiliate Partner Reconciliation: Conduct monthly reconciliation and sign-off for affiliate partners.
  •  Conversion Optimization: Analyze pricing, conduct A/B tests, and identify/address friction points to improve user acquisition and conversion rates.
  •  Campaign Planning: Develop and execute data-driven digital campaigns to maximize ROI and achieve KPIs within budget constraints.
  •  Reporting & Analysis: Utilize tools like Google Analytics, Adjust, AppsFlyer, and internal datasets to report on campaign performance and provide actionable insights to the growth team.


  •  Bachelor‘s/Master‘s degree in Marketing, Business Administration, or a related field.
  •  3+ years of experience in E-commerce, Fintech, Technology, Banking, or Agency marketing.
  •  Proven track record in growth marketing for a high-growth B2B or B2C tech startup, preferably with knowledge of financial institutions.
  •  Strong passion for growth marketing and a desire to advance your career in this field.
  •  Deep understanding of digital tracking tools (e.g., AppsFlyer, Adjust, Google Analytics) and experience using them for data collection, analysis, and interpretation.
  •  Ability to leverage data to inform strategic decisions and optimize marketing effectiveness.
  •  Excellent verbal and written communication skills, with the ability to collaborate effectively with diverse teams.

How to Apply:

 Send CV to email: recruitment@cake.vn

Deadline:  29/05 — 30/06/2024